Competitors

Competitors shows how your mentions compare with the brands you compete against when AI assistants answer. It lives at GEO agent → Competitors.

What is share of voice?

Your mentions as a proportion of all named-brand mentions - yours plus your tracked competitors'. The page shows your share, your mention count, and competitor mentions alongside it.

What it does and doesn't count

It counts brands you have added as competitors, not every brand an engine names. A competitor you have not added does not dilute your share of voice, even if engines mention it constantly - so the number is only as honest as your competitor list.

Why is it empty?

Either no competitors have been added, or no probe has run since they were. Add them in Knowledge, Competitors and run a probe. Once engines name them alongside - or instead of - you, share of voice appears.

No mentions in this period means probes ran but nobody was named.

What do I do with a low share?

Sources shows which pages engines cite instead of yours, and Tasks turns those gaps into articles.