Flows
Flows are automated emails that trigger on shopper behaviour - you switch them on once and they run. They live at Email → Flows.
Which flows are there?
| Flow | When it sends |
|---|---|
| Welcome | Shortly after a shopper confirms their subscription. |
| Back in stock | When a product a shopper wanted is available again. |
| Conversation follow-up | The next morning, when a shopper asked your assistant about products but didn't buy. |
| Abandoned cart (AI-written) | When a shopper leaves items in their cart - a personal recovery email about what they left. |
| Post-purchase thank-you (AI-written) | After an order lands, with care tips and what similar customers bought. |
| Win-back (AI-written) | To past buyers sliding into your at-risk segment. |
What does "AI-written" mean?
The email is written for that specific shopper and what they did, rather than being one template sent to everyone.
What can I configure?
Per flow: a delay in minutes before it sends, and an optional brief - steering for tone, offers, or what to highlight. Win-back also takes an optional comeback discount as a percentage; leave it empty for no coupon.
How do I know if they're working?
Each flow shows how many it has sent. Orders they drove appear in Orders marked From email.
What do I need before turning them on?
A verified sending domain - see set up email. Sending settings are in Email setup.