Know what AI says about you
Buyers now ask an assistant before they search. Kooga asks the same questions on your behalf, on a steady cadence up to twice weekly, and scores who gets named.
- Five engines, checked up to twice a week
- Recommendation rate with a 95% confidence interval
- How AI describes you, graded against your facts
AI Visibility
Track how often AI engines mention your brand, and which sources they cite.
- ChatGPT41% · 102/248
- Claude38% · 94/248
- Perplexity33% · 82/248
- Gemini29% · 72/248
- AI Overviews21% · 52/248
Where your mentions come from. Open a prompt to read what each engine said.
- What is the best ultralight tent for winter camping?Topic18/25
- Which brands make durable hardshell jackets?Topic11/25
- Is Northwind Outdoor any good?Brand24/25
- Northwind Outdoor vs Alpine SupplyCompetitor9/25
How the tracking works
- 1
You set the prompts
Buyer intent questions from your category, plus your brand and your competitors.
- 2
We ask the engines
The same prompts run on schedule across ChatGPT, Claude, Perplexity, Gemini and AI Overviews, up to twice weekly on your plan.
- 3
We score the answers
Visibility and recommendation rate with confidence intervals, sentiment, how each engine describes you, and the sources it cited.
- 4
You close the gap
Recommendations turn into published articles in a click, then the score is re-measured.
Every engine your buyers use
One score per engine, because they disagree about you more than you would think.
You choose the questions
The prompt set is the whole method: real buyer questions, probed on every engine on a cadence you control, tagged by whether they are about a topic, your brand or a competitor.
- Buyer intent prompts, written by you or generated
- Per engine cadence, tuned by your plan
- Multiple samples per prompt, because answers vary
- Brand and competitor prompts tracked separately
Tracking
Configure your brand, competitors, engines and the prompts we probe.
Which AI engines to probe, and how often.
- ChatGPTWeekly
- ClaudeMonthly
- PerplexityMonthly
- GeminiMonthly
- AI OverviewsWeekly
The buyer intent questions probed across every engine.
What is the best ultralight tent for winter camping?
Which brands make durable hardshell jackets?
Is Northwind Outdoor any good?
Northwind Outdoor vs Alpine Supply
What AI believes about you
Every claim the engines make about your brand, graded against the facts you gave us.
Correct the record
Kooga extracts what each engine praises, criticises and states as fact, then grades every line Verified, Incorrect or Unverified against your knowledge base. Wrong-entity answers are flagged too.
- Praise, criticism and stated facts, per engine
- Graded against a knowledge base you control
- Brand recognition: recognised, wrong entity, or unknown
- Each incorrect claim becomes a recommendation
How AI describes you
Graded against your knowledge base. Wrong claims become tasks.
- Warmest two-person tent in its price rangeVerified
- Ships free across the EUVerified
- Founded in Colorado in 2012Incorrect
- Offers a lifetime repair programUnverified
- Uses recycled ripstop in every tentVerified
How engines compare you
From "you vs competitor" prompts across every engine.
- Warmth-to-weight ratio
- EU shipping and returns
- Fewer independent reviews
- No 3-person model
- Alpine Supply criticised for pole durability
- Alpine Supply praised for price
- Ridgeline cited on Reddit
Who gets named instead of you
Share of voice, per engine
See your mention rate beside the competitors you track, engine by engine, so you know exactly where you are invisible.
- Mention rate and average position
- Sentiment of the mentions you do get
- The exact answers, quoted, so you can read what was said
Sources
The sites and pages AI engines cite most when they answer for your space.
| Domain | Citations | Status |
|---|---|---|
| reddit.com | 148 | Opportunity |
| outdoorgearlab.com | 96 | Opportunity |
| northwind-outdoor.com | 74 | Your site |
| youtube.com | 51 | Opportunity |
| switchbacktravel.com | 38 | Opportunity |
| Page | Citations |
|---|---|
| reddit.com/r/Ultralight/comments/winter-tents | 42 |
| northwind-outdoor.com/blog/ultralight-winter-tents | 31 |
| outdoorgearlab.com/topics/camping/best-4-season-tent | 27 |
Why an answer cited them, not you
The engines search the web before they answer. Kooga records what they searched for and who they cited.
The searches behind the answer
For every prompt you see the queries ChatGPT, Claude and Gemini ran, the pages they pulled in, and whether each one is yours, a competitor or a third party.
- Query fan-outs per prompt and engine
- Citations tagged Your site, Competitor or Third-party
- Source types: blog, reviews, comparison, forum, video
- Track any URL you want cited and watch it land
What the engines searched for
One prompt, the web searches behind the answers, and who got cited.
- northwind-outdoor.com/blog/ultralight-winter-tentsBlogYour site
- alpinesupply.co/guides/four-seasonComparisonCompetitor
- outdoorgearlab.com/topics/campingReviewsThird-party
- reddit.com/r/UltralightForumThird-party
AI visitors, all the way to revenue
Visits that arrive from an assistant are traced through carts and checkouts to the orders they produced.
Visibility that pays
Kooga recognises referrals from ChatGPT, Perplexity, Gemini, Claude and Copilot, then follows them through your store so you can put a number on being recommended.
- AI visitors, orders and revenue, by assistant
- Conversion rate per assistant next to its visibility
- Works with or without the chat widget
- Trend over the same window as everything else
AI Traffic
Visitors who arrived from an AI assistant, and what they bought.
| Assistant | Visitors | Orders | Revenue | Conv. |
|---|---|---|---|---|
| ChatGPT | 1,120 | 38 | €4,210 | 3.4% |
| Perplexity | 410 | 14 | €2,080 | 3.4% |
| Gemini | 240 | 8 | €1,610 | 3.3% |
| Claude | 70 | 2 | €390 | 2.9% |
And what to do about it
The gap between where you are and where you want to be, written as a list you can work through.
Prioritized, not just measured
Every probe cycle produces a ranked list: the engines you are weak on, the prompts you are absent from, the sites that get cited instead of you, and the technical work that makes you quotable.
- Ranked by severity, checked off as you go
- Write the article that closes a gap in one click
- Technical items like llms.txt and FAQ schema
- Marks the ones you have already done
- Generate llms.txt and publish it to Shopify in a click
Tasks
Every finding is a card. Move it, or press the button on it.
Also included
Personas
Ask as a buyer in Bucharest or Berlin. Location and language shape the answer, so they shape the probe.
By topic
Group prompts into topics and see which parts of your category you own.
Tracked pages
Add the URLs you want cited and see when and where they land.
Prompt volumes
Monthly search volume on every prompt, so you fix the ones people ask.
llms.txt
Generated from your site, edited in place, published to Shopify or served by the plugin.
Competitor SWOT
Your strengths, weaknesses, opportunities and threats, as the engines describe them.
Find out where you are invisible
Add your brand and a few prompts, then run the first check.
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