Glossary

Terms that mean something specific in Kooga, and where they come from.

Terms

Term	What it means here
Workspace	One store. Settings, members, plan and billing are all per workspace.
Autonomy	How far the AI may go without you, per action type: Off, Ask me first or Do it and tell me, set on the Rules page. See choose your autonomy.
Brand voice	The tone, audience and language profile every article, email and creative follows. See Brand voice.
Autopilot	The schedule on which articles are researched, drafted and published. See Autopilot.
Prompt	A question Kooga asks AI assistants to see whether they mention you. Configured in Tracking.
Probe	One run of your prompts across your enabled engines. Scheduled runs are free; on-demand ones count against your plan.
Visibility rate	Answers mentioning your brand, divided by all answers sampled. See AI Visibility.
Share of voice	Your mentions as a proportion of all named-brand mentions, counting only competitors you track. See Competitors.
Flow	An automated email that triggers on shopper behaviour. See Flows.
Broadcast	A one-off campaign you send to a segment or everyone. See Broadcasts.
Segment	A saved audience, built from a description. See Segments.
Agent-driven order	An order where the assistant added an item to the cart, or the shopper used a code it gave them. See Results.
Content gap	A shopper question the assistant could not answer from your content. Collected in Inbox.

Allowances are counted per unit and reset monthly, except standing limits like members and prompts, which do not - see What counts against your plan.